Skip to content

Cart

Your cart is empty

Article: From World Champion to Dancewear Creator – The Story Behind Chapter19

From World Champion to Dancewear Creator – The Story Behind Chapter19

My Journey Through Dance: From Passion to Profession

I started my dance journey at the age of six and immediately fell in love with the rhythm and thrill of performing. From Ballroom and Latin to Ballet, Jazz and Contemporary, I’ve explored a full spectrum of dance styles, training with leading coaches across the UK and beyond. Long hours in the studio became my norm. So did pushing my limits, setting goals, and dreaming big.

Some of my most meaningful achievements include becoming a Double World and European Ballroom and Latin Champion. Alongside dance, I’ve also become a qualified PT and Nutritionist – all part of a wider commitment to health, movement and performance.

Read more about our vision here.

The Spark: How Chapter19 Was Born

On my 19th birthday in November 2024, everything shifted. I started reflecting on my next steps — and what I needed, not just as a dancer, but as a full-time teacher, choreographer, and athlete.

What I realised? There was a serious gap in the market.

Dancers like me need dancewear that’s comfortable, reliable, and stylish – not fast fashion that falls apart.

So I created Chapter19 – a brand that supports dancers through every chapter of their journey.

View all products.

Why ‘Chapter19’? The Meaning Matters

This brand isn’t just about clothing — it’s about personal growth, resilience, and redefining what’s possible.

When I turned 19, I felt a deep internal shift. It was more than a birthday — it was the beginning of a new mindset, a renewed sense of purpose, and the spark behind Chapter19.

The number 19 is known as an angel number, symbolising:

  • Embracing change
  • Stepping outside of your comfort zone
  • Bold personal transformation

It couldn’t have described my journey more perfectly. That moment marked the start of something new — and with it, the idea of building a brand that grows with you, pushes boundaries, and celebrates every chapter of your story.

I’ve poured that energy into designing collections that reflect movement, power, and possibility. And I’m so excited to see where Chapter19 goes next.

Clothing with Purpose: Built by a Dancer, for Dancers

Every item I design is based on my real-life experience:

  • Training all day? ✔️
  • Teaching three classes back to back? ✔️
  • Performing in gear that needs to move with your body – not against it? ✔️

That’s why our collections focus on:

  • High-performance materials that breathe and move
  • Durability that keeps up with your lifestyle
  • Sustainable fabrics that protect the planet
  • Flattering designs that build confidence

Shop our collections:

What’s Next for Chapter19?

I’m just getting started.

The journey to this point has been incredible — but now I’m writing a whole new chapter. I can’t wait to grow the brand, launch new collections, and build a community of strong, empowered performers.

Whether you’re starting out or stepping into something new — I want Chapter19 to be with you, every step of the way.

Ready for Your Next Chapter?

Join our community. Follow our journey. And wear your story with pride.

Instagram: https://www.instagram.com/chapter_19_clothing/
Tiktok: https://www.tiktok.com/@chapter19clothing

 

 


Read more

Training for Growth: A Competitive Dancer’s Mindset | Chapter19

By Keira Bickley | A story about discipline, mindset and moving with purpose There’s something about the competition floor that makes your heart race before you’ve even taken the first step. ...

Read more