Article: founder life lately

founder life lately
LIFE LATELY… ✨
Life lately has been BUSY… but in the best possible way. 🤍
Between competitive dancing, endless rehearsals, training for competitions, teaching dance, preparing students for exams, RAD ballet, gym sessions and somehow still finding time to run Chapter 19… there’s never really a quiet moment!
And then there’s everything happening behind the scenes with Chapter 19.
One of the biggest highlights recently has been getting to work on some really exciting collaborations — including Whittle Choreography and Lisayne Ballet School. ✨
The Whittle Choreography x Chapter 19 collaboration has been such an exciting project to bring together. There’s something so special about creating a collection with a dance school and being able to take the Chapter 19 style and make it feel completely personal to their dancers. From the initial ideas and designs through to seeing everything come together, it’s been amazing watching the collaboration go from an idea to something people can actually wear in their everyday dance lives.

And then we have Lisayne x Chapter 19. 🤍
This collaboration has been another really special one, combining the world of ballet with the relaxed, practical feel that Chapter 19 is all about. After spending so much of my own life in the studio, being able to create pieces that work around dancers’ real lives — from rehearsals and classes to travelling, training and downtime — is exactly what I wanted Chapter 19 to be about.

Both collaborations have reminded me just how much I love the creative side of the brand. It isn’t just about putting a logo on a piece of clothing; it’s about creating something that feels connected to the people who are actually going to wear it.
And whilst all of this has been happening, there have been content days, planning, designing, scheduling, brand collaborations and plenty of very long to-do lists behind the scenes! 😂
Tired? Definitely.
Busy? ALWAYS.
Grateful? Absolutely. 🤍
It’s been a little chaotic, a lot of hard work, and there are still so many exciting things happening that I can’t wait to share.
From the studio floor to Chapter 19, every day feels like another little piece of the story.
And honestly… I’m so excited for the next chapter. ✨
Write your own story.
Chapter 19. 🤍

